Jordan Fitness – Stylish and Durable Exercise Equipment

Jordan Fitness – Strong. Innovative. Since 1990

For over 30 years, Jordan Fitness from Great Britain has stood for innovative, durable and functional fitness equipment. Founded in the 1990s, the company developed from a local supplier into an internationally sought-after manufacturer of professional studio equipment. Jordan has established itself as a reliable partner in gyms, hotels, sports centres and home gyms, particularly in the areas of functional training, free weights, storage solutions and group fitness.

Through continuous product development, trend-conscious design and the highest quality standards, Jordan Fitness remains at the forefront of the fitness industry – with over 150 new products in the last year alone. From the classic dumbbell to the modular J75 series, Jordan stands for well-thought-out solutions that perfectly combine training results and aesthetics.

Why Jordan? The benefits at a glance

✔ Robustness & Durability

built for daily professional use in studios, hotels, and home gyms.

✔ Innovative Design & Versatility

functionally well-thought-out and aesthetically sophisticated for any training environment.

✔ Continuous product updates

always ahead of the curve with new product drops and over 150 new arrivals in the last year alone.

✔ Industry Presence & Reputation

Strong visibility at international events such as FIBO, Elevate, and HYROX underscores the brand's high standards.

✔ Sustainability & Responsibility

Jordan Fitness is increasingly focusing on resource-efficient materials, durable products, and sustainable production processes.

Sustainability & Environmental Responsibility

Jordan Fitness is committed to sustainable fitness solutions through the use of eco-friendly materials, reduced-plastic packaging, and regional supply chains. A growing range of products is manufactured in Great Britain, with the aim of continuously expanding local production. At the company’s site, environmentally friendly measures such as LED lighting, electric vehicles, and solar energy are also being implemented—for a measurably smaller environmental footprint.

Individual. High-quality. Durable.

Jordan Custom Hybrid Dumbbells

The custom dumbbells from Jordan Fitness combine exceptional build quality with custom design. Made from solid steel and coated with durable, odorless urethane, they are ideal for intensive gym use. The one-piece construction prevents the end caps from coming loose, while the precisely knurled handles provide an optimal grip.

Individual Design

Particularly noteworthy: The dumbbells can be customized with an individual logo and branding – via laser engraving directly on the surface. This makes them a striking centerpiece for any gym, hotel, or PT studio. A strong statement in terms of quality and brand identity.

Made from recycled materials

Eco-friendly Jordan Bumper Plates

Our Jordan Lifting Club Olympic Bumper Plates are made from recycled rubber and thus carry the environmental seal – a clear statement for sustainability and performance. The robust construction minimizes noise and vibrations during every workout, while the short transport route within Europe reduces the CO₂ footprint 

Discover more sustainable highlights in our range and learn how we make other products as environmentally friendly as possible.