Hoist Fitness ROC-IT Selectorized

HOIST Fitness’s ROC‑IT® Selectorized line combines the best of free movement and machine-assisted training: With ROX® (Ride‑Oriented eXercise) technology, every exercise continuously adapts to the athlete’s movement pattern—for natural, joint-friendly movement with maximum training effect.

This line is designed for operators of fitness clubs, hotels, rehabilitation centers, and premium studios seeking a high-quality, biomechanically sound solution with a strong point of differentiation.

Benefits of the Hoist Fitness ROC-IT® Selectorized Line

1. Dynamic training powered by ROX® technology

Hoist's patented ROX® technology creates a natural, dynamic movement in which the user actively moves with the equipment. This results in a training experience that combines the benefits of free weights with the safety of guided machines.

2. Easy on the joints and biomechanically optimized

Thanks to the synchronized movement of the seat and frame, the machine adapts to the body—not the other way around. This minimizes stress on the joints and spine and allows precise muscle targeting throughout the entire range of motion.

3. Maximum training comfort for all users

Adjustable seating positions, intuitive operation, and ergonomic padding make the ROC-IT line ideal for every fitness level—from rehabilitation patients to ambitious athletes. The equipment is designed for maximum ease of use.

4. Effective Full-Body Workout

With a wide selection of machines for the upper body, lower body, and core, the ROC-IT Selectorized Line offers everything needed for a comprehensive strength training program—ideal for gyms looking to combine functionality, quality, and innovation.

5. Attractive design with brand customization

The modern design and high-quality craftsmanship make the ROC-IT line a real eye-catcher in the studio. Equipment is available with customizable frame colors and logo lettering as an option—for a cohesive brand image.

6. Hoist quality backed by decades of experience

For over 40 years, Hoist Fitness has been developing innovative training solutions for the professional market in the USA. The ROC-IT line stands for the highest quality, durability, and a well-thought-out training concept with real added value.

Frame and upholstery color

The HOIST ROC‑IT® Selectorized Line stands out not only for its innovative technology, but also for its wide range of colors and design options, allowing the equipment to blend seamlessly into any gym environment.

Three elegant standard colors are available for the frame: Platinum, White, and Matte Black—each featuring a high-quality, durable powder coating that retains its refined appearance even under heavy use.

The upholstery is available in a broad palette of classic and contemporary colors, including Black, Slate Gray, Sky Blue, Royal Blue, Hunter Green, and American Beauty. Subtle shades such as Dove Gray, Suede, and Wheat are also available, as are bold hues like Burgundy and Navy.

Custom colors for the frame and upholstery are also available as an option—ideal for studios looking to implement their corporate identity consistently. This allows the ROC‑IT Line to be perfectly matched to your brand concept or interior design, creating a unique, professional look that leaves a lasting impression.

Custom Weight Stack Shroud

The personalized weight-stack cover (“Shield Wrap”) for the HOIST ROC‑IT® Selectorized Line lets you customize your equipment with your studio logo, brand colors, or a bespoke design.

Printed on both sides and made to a high standard, the covers blend seamlessly into the overall design of your training space. They not only create a consistent, professional look but also strengthen your brand’s visual presence.

Shield Wraps are available exclusively with new equipment from the ROC‑IT Selectorized Line and offer an ideal opportunity to stand out from the competition.